004: De-risking a startup idea
To practice sketchnoting, and help a startup founder either envision, problem solve or explain a part of their startup.
This week’s startup
We’ll de-risk Jacky Lo’s idea of “the OzHarvest for 2nd hand toys” in 1 hour.
Jacky wants to salvage toys children no longer play with, and then delight families who can’t afford toys or who have poor access to them. Jacky hasn’t started this project yet. So we’ll accelerate his idea
Learning goals this week
How to de-risk a startup with sketchnoting in 3 steps:
Interviewing techniques that capture stories about who wants our service and why.
Identify the biggest risks that need testing first, to avert the startup failing.
Sketching our hypothetical risks will help us explore them faster together.
Always sketch with a real user and their real problem in mind.
Eye contact and observe body language at the same time
Stay neutral, don’t agree or sympathise or fill in their words
Get them to tell stories.
The 5 why’s
Take notes & record audio
Have one learning outcome / research question in mind when you begin your first interviews.
Interview exercise: 20 min
Use the 5 why’s to interview each other in pairs for 5 min each. Get them to tell stories.
Learning goal: What are the barriers and motivators for receiving / donating 2nd and toys?
Record: the barriers and motivators
1st round: 2 x 5 min
How would you feel about receiving 2nd hand toys?
Tell me a story about a time you received a pre-loved toy?
What did you like / not like about the experience of receiving it?
Why, why, why,..?
2nd round: 2 x 5 min
How would you feel about donating 2nd hand toys?
Tell me a story about a time you donated a pre-loved toy or item?
What did you like / not like about the experience of donating it?
Why, why, why,..?
What needs to be true for Jacky’s idea to succeed?
Make assumptions: 5 min
Knowing the donator’s and receiver’s barriers and motivators, what would Jacky’s service look like?
Sketch your assumed solution about Jacky’s business on posit-it notes:
Barriers: what would help customers overcome what’s holding them back / what’s unpleasant?
Motivators: what would amplify the delights into a great service?
Prioritise assumptions based on risk: 5 min
Sketch a user journey of the riskiest assumption: 10 min
Sketch a prototype of Jacky’s service that would help him test the riskiest assumption.
Test it on each other. Was it true or did you learn something?
capture motivators and barrier
Use barriers and motivators as inspiration to design concepts
Pick the riskiest assumptions to test first.