Sketching scenes that sell your skills
Everyone helps each other out.
Strategy needs to be specific.
Staff at Arq had a call-to-action landing page, using:
One sketch of a heroic story, showing what they love to help with most.
And a button to reach them.
To practice sketchnoting, and
Sketching a landing page for a team mate, that demonstrates their unique strengths and gets people to take action to use that unique ability across the Arq network.
Learn how to draw a scene that drives people to action.
Understand what makes scenes work in telling stories and getting people to take action.
Interview the person next to you to learn their unique strengths.
Draw a scene that heroically shows their strengths applied to a situation, so that it becomes a call to action, like “hey this is what I’m great at, ask me to help you with this on your next project!”
Add a call-to-action button.
Present your sketch to your partner.
Open feedback to the room about what you thought about the sketch you received from your partner.
Other ways you can use this method to convince people to use your strengths.
Rules for sketching
Always sketch with a real user and their real problem in mind.
Show time passing
Metaphors & similes
Observing and deconstructing basic shapes and forms helps you draw faster & from memory.
How do you get people to take action?
Make their brains study the image, but only long enough to be convinced.
Threat / benefit
So How do we reduce their eyes scanning?
Simplicity reduces scanning
Study award winning photos before sketching a scene
At least the foreground needs to be simple.
But don’t do this
No focal point or simplicity leads to eyes continually scanning.
Interview a team mate
Aim: Identify your team mate’s unique strengths. 5 minutes each.
Get them to tell stories
Interpret specific strengths
If you could have a magic wand and wish for anything, what kind of project would you work on and what part of it would you love doing most?
What kind of work feels most effortless and fun? / What tasks keep you in a positive flow?
Tell me a story when you really shined?
What’s something you love doing and want to do more of?
Sketch their heroic story
of their strength in action.
Show a critically urgent / dire problem being overcome using their strength.
Make it emotive: show frustration and delight.
This is my strength
Being a futurist
To sell: The futurist’s inspiring vision told in detail gets buy-in.
To spot what’s missing in the usability of the solution.
To simplify and build understanding.
To be persuasive or build an argument and consensus in a crowd.
More at www.kristergustafsson.me/sketches
Back to showing your strengths.
Show how you think
Like a travel brochure of your brain:
Data visualisation (using perceptual psychology)
How stuff works diagrams
Metaphors and similes
Mental model for problem solving (eg Build - Measure - Learn)
Layers of meaning
Gallup Strengths Finder 2.0
DISC personality test
Book: The Secret Language of Birthdays
Strategies need to be specific, to call on the right person to provide the right strengths.
Call-to-action stories are ones that make people study the picture just long enough to convince them to act, by:
Simplicity, to stop eyes scanning
Showing a threat / benefit
Being emotive / unusual
Book: ‘Good strategy / Bad strategy” by Richard Rumelt