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Krister Gustafsson

I’m a CX designer who creates High Impact Learning Organisations & Spaces (HILOS) to exponentially increase people’s creative and learning potential.

Ever since being inspired as a child by Disney’s “Peter Pan”, I have designed whole worlds of learning around customers’ journeys. As a child, the garage was my innovation lab, full of daring experiments that lead me to create my first community theatre. That excitement and drive to grow learning communities and create transformative experiences has only increased with age and experience.

I have the unique ability to dream up innovative solutions from research and then drill down to the most granular detail across all touchpoints: spatial, physical, digital and services. The cross-channel worlds I have designed in agile, multidisciplinary teams since, encompassed 17 emerging technologies and over 240 unique, educational, interactive experiences and exhibitions.

My process is often Lean and involves UX Research and Experience Design. It’s supported by my 17 years industrial design experience in museums, incubators and startups.

I would love to join an incubator, lab or CX envisioning team where I can inspire people by prototyping future scenarios involving human-learning, and enhance my research, sketchnoting and community engagement skills.

My designs have been featured in numerous international media, awards and exhibitions. Highlights include:

  • BBC News, CNN News

  • Star Wars, The 80’s Are Back, Frock Stars, The Wiggles, and the Magic Garden at Sydney's Powerhouse Museum.

  • International Breakfast Exhibition-Italy

Awards & design competitions:

  • First place, eco-sustainable transport-design prototype at University of Technology, Sydney 1998

  • First place, The World According To Gessle, Netherlands


  • Electrolux Design Lab Competition 2011