“Shared Services” is a misleading term.
Notice how in the left graph many respondents said “I do not share anything”, yet in the right graph they said they also “donate”.
We then validated this finding through interviews at farmers markets.
We also decided with Ben that finding the correct semantics was outside the scope.
We identified where we could interview people in their natural habitat at farmers markets from these graphs.
Middle graph: “Buy second hand (flea market…”)
Right graph: “Produce markets”, a communal place which also supported many other activities (like “grow myself”) with products and services.