Click / Tap on an image to enlarge it. Tap again on a mobile device again to see captions.
Affinity Map key:
Dark green postits ontop = main theme
Dark green postits along the margins = sub-themes of all individual insights left and right of it.
Yellow and orange postits = individual insights.
Personalisation is an important part of convenience.
Minimalist living involves accessing more experiences.
Most people don't consider the environment when they make a purchase.
Often an important event triggers incremental change.
You can discover a peaceful lifestyle in simplicity.
We attach emotions to things. This makes it both hard to to let go of things.
But materialism and sentimentality also can increase how long we use something.
Learning is empowering and can be enjoyable for both teacher and learner.
Role models and friends inspire change.
Pride (eg in a new ability) can be a powerful validation (eg of a lifestyle choice it leads to).
Cities are not conducive to sharing and growing.
City dwellers dream of an alternative lifestyle involving:
1. Self reliance like growing, making and repairing their own things.
2. Owning a comfortable house and garden. Privacy (in the home) is a factor of convenience, a foundation that makes shared services attractive.
Mistrust is an issue:
People more easily trust the product or service if they know the people providing it or who used it last, and that people have a good habit of caring for things.
Transparency of product quality.
Individualism (developing your own style of life and form of expressing it) is a key motivator to keep going once new abilities develops.
Consumption habits consciously support the minimalist lifestyle people hope to achieve. But some people are more conscious than others.