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Important life events first trigger a sudden change in lifestyle that then develops slowly through incremental steps.
Most people are not motivated to consider the environment when they make their purchases.
Cities are structurally not conducive to sharing.
Mistrust of sharing is a big issue.
Convenience plays a big role in adoption and it means many things in different situations.
Money is a big motivator.
Learning can be enjoyable and empowering.
Accessing pleasing experiences is valuable & key.