My audience for the UX portfolio:
1a. Corporate and university R&D incubators who behave like consultants who run a hackathon. They invite companies and their own departments into a space where teams can demystify the technology that is disrupting the company / department. The team then helps them transition by finding the company's unique way to leverage the disruption. For some incubators it merely involves doing another mobile-web, cross-channel CX solution, but they dream of working with emerging tech, at least Virtual Reality, and like PWC, they may even have a VR team.
1.b Other R&D incubators work only with the bleeding edge, developing technologies and/or finding commercial applications for the deep tech. Such deep tech has or will need IP protection and is known to be challenging to commercialise because - it requires a lot of time and money to bring to market. University incubators only accept student and graduate projects. Often the clients have already developed the technology and do t know what to do with it next. It needs a market and refinement by redesigning it to suit the applications the incubator finds through Design Thinking.
2. Corporate R&D labs like Dyson, Microsoft and Apple that produce & commercialise their own deep tech in secret.
3. UX/CX consultants who try to perform the same incubation role and help companies demystify the disruption they are experiencing and then help them transition using that disruption and megatrends.
4. Incubated & accelerated startups.